Friday night ahead, no plans yet? Wondering how would you meet someone? Try Dating apps.
Dating apps are a unique technosexual path of resolution isolation from your life. Not just connections, relationships are built within these apps. How do these apps function? Is it all matching and fixing or is there more to it? Dating apps, though recent are trending as well as blending in faster than we see it. About 91 million worldwide users are on dating apps already, many more to come.
One may think dating apps are resolving the conflict of being alone and unable to find a match within their social circles. Is that the case? Not really. Dating apps use behavioural studies to incorporate match making based on interests driving different individuals. Also, these apps are gamified. Just like Candy crush, dating apps apply a game-like user experience which results in time devotion towards such apps, be it for a serious thing or just some casual connect. Marketers apply similar psychology to inculcate addiction within people with features like swipe and pick in Tinder. Not just gamification, dating apps are also thriving via creating a shopping mentality within people. Last night my friend was scrolling through profiles, selecting a few and rejecting a few as if these profiles went into her shopping cart. Our dating apps are no less than a vendor offering what might be available in the market along with our discretion to choose as per our choice. The gamification and convenience caused by playing with psychology has delivered millions of users for dating apps in no time. Tinder, for example the most famous dating app had about 50 million average monthly users in 2014.
The whole fundamental of dating apps begun with Grindr, a location based dating app for gays. Following Grindr, Tinder came into action which is currently the most popular dating app across 196 nations. Ever wondered how and why exactly do you get certain profiles to your match? It’s a game of location. Dating apps like Duplay function on geo-fencing technology. Geo fencing basically uses user location and defined proximity to form a fence. This fence is created within the geographical distance within which the user wants to connect with other users. When you define a particular location within your app, certain latitude and longitude defines a radius which then becomes the playfield for your dating game. The question which follows after is how do these apps match like minded people? One example which explains this the best is Social media integration executed by Tinder. Tinder uses our Facebook and Instagram profiles to understand our interests and match our profiles with different people based on common interests. Also, often people connecting over dating apps check each other out on social handles to understand the other person better. This is how social media is playing a vital role in aiding dating apps.
Dating apps have gone beyond matching two profiles to something more interesting. Dating apps offer dynamic features. Down, for example offers you to select within your facebook friends, if you hit like on a friend who liked you, you’re a match! Grouper, another dating app, offers you dating within groups to avoid awkward encounters of silence within two people. The best offer dating apps make is not what they have on mobile which is profiles, it’s more about the post app experience that counts. For example, Grouper also pays for the first few rounds of drinks for your group to ease your comfort level. Dating apps focus more on real time engagements than growing mobile app business.
At Affle Appstudioz, we believe dating apps must deliver an end to end user experience which not only provides features for increasing user engagement but also, real life engagement for our user base. Using the latest technology, our aim is to march in the direction of user convenience where the user gets what they want with minimum efforts and maximum ease. For example, our latest development in dating apps, Duplay focuses on matching like hearted profiles and deliver a connection more than a match. With features like “like or dislike”, we intend to give our users the ease of decision making along with a convenient interface and memorable experiences.
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