The overall use of mobile apps soared by 115 percent in 2013, according to a new report from analytics firm Flurry.
Every category tracked by Flurry grew in use over the past year. Utilities and productivity apps rose by 149 percent, music and entertainment apps by 78 percent, and games by 66 percent. But the biggest leap was achieved by messaging and social apps, which climbed by 203 percent, the firm said in a blog post-Monday.
Trying to explain the growth of social apps, Flurry cited the buzz over such programs as Snapchat, Facebook Messenger, WhatsApp, WeChat, KakaoTalk, and Line. As one example of the power of social networks, Chinese phone maker Xiaomi launched a new smartphone to WeChat users last year, triggering sales of 150,000 smartphones in just under 10 minutes.
Xiaomi Vice President Hugo Barra recently portrayed China’s mobile market to CNET as fast-moving and dominated by Chinese-native apps like Weibo, QQ, Alipay, and WeChat.
“Every person I know is on WeChat,” Barra said. “We don’t use the phone, instant messaging, or text messaging,” he said. “It’s refreshing when your entire social life is on one platform.”
The capper to last year? On December 31, 2013, at 11:59 p.m., Flurry tracked 4.7 billion app sessions, a one-day record. And for the entire year, the firm saw a total of 1.12 trillion sessions.
Available for iOS, Android, Windows Phone, BlackBerry, and other mobile platforms, Flurry’s analytics service is used by 125,000 companies to measure their mobile app use, according to Flurry. The service reaches around 1.2 billion devices per month and records on average 3.5 billion app sessions per day, as described on Flurry’s Web site.
Source:c|net
The Rise of the Mobile Enterprise App The mobile enterprise app is quickly…
Read MoreWhat is an on-demand app? On-demand Mobile Apps create a bridge between customer…
Read MoreAcross the world, enterprises are shifting to newer technology to improve efficiency and…
Read MoreOne of the most exciting marketing developments was the rise of the chatbot…
Read MoreERP goes Mobile: Recently, we’ve seen several big enterprises take the alleyway towards…
Read MoreOur fast-evolving and outgoing lifestyle are what brings us the much-coveted adrenaline boost….
Read MoreThe mobile app development market is growing at a rapid pace, especially post…
Read MoreIn the first episode of MOOCs and online courses we discussed the advent…
Read MoreVideoLAN today updated VLC for iOS with a slew of improvements, including a…
Read MoreReal Estate sector is now being considered more of a sales-based industry that…
Read More