In this fast-paced era of modern life and stressful work culture, there has been a steady rise in the number of lifestyle diseases like diabetes, hypertension, sleep apnea, etc. This has put a lot of pressure on the healthcare infrastructure and services as it is becoming increasingly difficult to cater to the needs of the ever-growing demand side. To bridge this gap, innovative mobile technology stands a good chance in coming to the rescue of this overburdened sector. In fact, the growing popularity of healthcare apps is a stunning example of how mobile technology is creating a bridge between healthcare and consumers. As a matter of fact, the global mHealth business that includes device, services and app market, has recorded a terrific growth rate in the last few years. According to a report
published by Allied Market Research
, the mHealth
business is expected to increase by 33.5 percent annually from 2015-2020.
Are mobile healthcare apps a solution?
To be frank, the growing popularity of mHealth is no big wonder. This is because the app revolution has taken over the world and the inclusion of healthcare in its basket is the actual realization of mobile technology touching lives. Today, almost everybody has a smartphone in their hand and they spend most hours of the day fiddling with it. Whether it’s about playing those addictive games on your phone, watching viral videos on Youtube
, or checking your Twitter
feed to follow the latest news, we lose track of time when we use our phones. Perhaps, it will be right to point out the fact that having easy and all-time access to all our favorite apps, games, music, news channels, etc. has made us a lazy generation. But what if we started to look at this problem differently? Why not use this technology to serve a productive purpose and make way for a healthier lifestyle?
That’s exactly where I would like to pitch the idea of mHealth apps that is all set to change the face of the healthcare industry by creating a ripple in our daily life. Isn’t it amazing to see how a simple app can help us stay fit by simply keeping track of our calorie intake, calories burned and other basic activities? This is incredible when it comes to having easy access to instant medical or health advice without spending much time and effort. Such health apps can help us tune to a healthier lifestyle and curb various lifestyle diseases. How’s that for a change?
What kind of market demand for healthcare apps?
Nowadays, there are different kinds of healthcare apps floating in the iOS and android space. These healthcare apps basically cater to two kinds of end users – (1) Medical Professionals and (2) General Consumers. Thus, the demand for these apps is being generated from both the sub markets.
There is a whole variety of medical apps that meet different requirements of the medical fraternity and even the normal users. While comprehensive reference material apps like Epocrates, UpToDate, etc help medical professionals and students to keep track of medical advancements & news, other apps like Doximity serve as a social networking platform for doctors. Moreover, apps like Medscape and Lybrate, provide great assistance to both the medical professionals as well as normal users. With the evolution of these medical apps, getting a reliable medical opinion from a doctor is just a tap away.
On the other hand, general consumer-focused health apps are no exception to this evolution. Besides the popular fitness apps like Google Fit
, Runtastic, Pedometer, and others, there is a diverse range of interesting apps that directly cast a huge impact on our daily habits. Today, we have an app that tells us – how to lose weight through a 7-minute workout
, how many calories did you burn while walking to work in the morning
and even how to improve your sleep cycle
, for that matter!
How good are the prospects for monetization?
Given the increasing importance of and demand for healthcare apps
, there is ample scope to monetize this sector and accelerate the pace of this mHealth revolution. As per some recent reports
, the value of global mHealth had touched almost $10.5 billion in 2014 and is expected to rise rapidly in the coming years.
Mobile technology is definitely transforming the healthcare industry and Affle has been one of the front-runners in this revolution. In the past few years, we have built some fantastic utility based & user-friendly health apps for our clients. From making ‘daily fitness tracker
‘ apps to ‘specific health issues targeting
‘ apps, we have done it all across the iOS and Android platforms.
Our portfolio of healthcare apps demonstrates the true simplification of technology touching lives towards nurturing a fitter & healthier generation. Some of our popular healthcare apps include- Tupelo
among others. These apps have been created with a strong focus on UI and UX to bring out the best experience for the users. Besides that, our apps provide great analytics to track your daily fitness progress.
To cater to the spurring market demand for better healthcare apps
, Affle enterprise
is definitely keen on exploring more opportunities in the mHealth segment. In fact, we see tremendous potential in monetizing this sector by making super-specialized healthcare apps that can cut across all barriers of time, cost & distance for the users. We would like to push the idea of developing specialized apps for medical and healthcare professionals that can make a significant change in enhancing the global mHealth market.