mTraction Citizen
Engagement Platform

To enable citizens digital experience instantaneous, mTraction citizen engagement platform is helping enterprises across the globe in engaging and managing citizens & tourists more efficiently. It helps government organizations to connect with the audience for initiatives like polling, surveys and events, all sorted under one platform.

Discover the Platform

Affle’s mTraction and mFaaS platform are SG: D Accredited, an initiative of the Infocomm Media Development Authority, Singapore that verifies businesses for long-term business stability and rigorous technology processes.

Pre Event Engagement

GET EVENT APP

User scans QR code to download event app from touchpoints available at hoardings, public places.

REGISTRATION & BOOKINGS

User enters his personal details and preferred language to register and book tickets for family & friends.

REMINDER & WHEREABOUTS

User gets notification on the event day along with the coordinates to drive through.

ATTENDANCE CONFIRMATION

On reaching, user gets parking assistance based on available slots. Also, receives a message which confirms his attendance.

ACTIVITY FEED

It gives delegates a social activity feed that features event-related content, regular updates and help them prepare for the event.

During Event Engagement

TRACKING LOCATION

With the help of QR codes, vision API’s & beacons placed at the event, users location can be tracked.

IN-EVENT ASSISTANCE

Based on the location user receives information (multilingual) about that historical site / museum / monument etc.

QUICK FEEDBACKS & SOS

After spending some time at a location, users receive notification about the event. App will also have a SOS feature.

GOOGLE HOME INTEGRATION

Google Home at the event for FAQs like:
* What’s the Wifi Password?
* Where’s the smoking zone?

NEARBY EVENT NOTIFICATION

User receives notification for nearby events & details like genre, direction.

DIRECTION ASSISTANCE

User gets direction to reach the live show and settle at their seats.

IN-EVENT SURVEY

During show user will receive notification through push message/chatbot to take quick survey.

INCENTIVE & REWARDS

User will be incentivised upon completing the surveys which will attract more users to take surveys.

REWARD REDEMPTION

Users can redeem these points earned for taking surveys to get discounts on food & beverage stalls.

SURVEY NOTIFICATION

Notification to take a quick survey of the current programme.
Redirection to the rating & reviews page.

Post Event Engagement

Post event Outreach

Users will be reached out to share their overall experience of the event.

Powerful push messages/ engagement platform

Omnichannel Push
Ability to push messages on Email, SMS, App Push, Chatbot Push, etc.
Ability to segment users
For example new guest, different categories based on interaction and behaviour, repeat guests, etc.
Stay connected to delegates with push notifications.
* Send meaningful reminders
* Updates/latest news
* Survey links

QUICK FEEDBACKS & SOS

After spending some time at a location, users receive notification about the event. App will also have a SOS feature.

Feedback & Rewards

Upon sharing feedback , user will receive certain rewards & incentives which can be redeemed in future events.

Social Media Sharing

User would be encouraged to share their positive feedback/event photos on their social media accounts.

Retargeting

Users are segmented based on location, gender, age group etc and retargeting campaigns can be run using Affle’s mTraction platform.

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