To enable citizens digital experience instantaneous, mTraction citizen engagement platform is helping enterprises across the globe in engaging and managing citizens & tourists more efficiently. It helps government organizations to connect with the audience for initiatives like polling, surveys and events, all sorted under one platform.
Discover the PlatformAffle’s mTraction and mFaaS platform are SG: D Accredited, an initiative of the Infocomm Media Development Authority, Singapore that verifies businesses for long-term business stability and rigorous technology processes.
User scans QR code to download event app from touchpoints available at hoardings, public places.
User enters his personal details and preferred language to register and book tickets for family & friends.
User gets notification on the event day along with the coordinates to drive through.
On reaching, user gets parking assistance based on available slots. Also, receives a message which confirms his attendance.
It gives delegates a social activity feed that features event-related content, regular updates and help them prepare for the event.
With the help of QR codes, vision API’s & beacons placed at the event, users location can be tracked.
Based on the location user receives information (multilingual) about that historical site / museum / monument etc.
After spending some time at a location, users receive notification about the event. App will also have a SOS feature.
Google Home at the event for FAQs like:
* What’s the Wifi Password?
* Where’s the smoking zone?
User receives notification for nearby events & details like genre, direction.
User gets direction to reach the live show and settle at their seats.
During show user will receive notification through push message/chatbot to take quick survey.
User will be incentivised upon completing the surveys which will attract more users to take surveys.
Users can redeem these points earned for taking surveys to get discounts on food & beverage stalls.
Notification to take a quick survey of the current programme.
Redirection to the rating & reviews page.
Users will be reached out to share their overall experience of the event.
Omnichannel Push
Ability to push messages on Email, SMS, App Push, Chatbot Push, etc.
Ability to segment users
For example new guest, different categories based on interaction and behaviour, repeat guests, etc.
Stay connected to delegates with push notifications.
* Send meaningful reminders
* Updates/latest news
* Survey links
After spending some time at a location, users receive notification about the event. App will also have a SOS feature.
Upon sharing feedback , user will receive certain rewards & incentives which can be redeemed in future events.
User would be encouraged to share their positive feedback/event photos on their social media accounts.
Users are segmented based on location, gender, age group etc and retargeting campaigns can be run using Affle’s mTraction platform.
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