Affle – Advertiser & Agencies Terms of Service

Welcome to Affle and thank you for using our services!
Affle provides services to advertisers/agencies subject to the following terms of service. By using our services in any form whatsoever, you agree and accept to be bound by these general terms and conditions at all times. Throughout this terms of service, Affle will be referred to as "we", "our", "us". "You" means any third party who uses our services. We may update these terms from time to time without prior notice and the same would be referenced through this URL in our IOs/POs/Invoices and/or updated contents on this webpage. Your continued use of our services will be deemed acceptance to amended or updated terms. The terms of service is only available in English version. As such you agree and accept these terms whenever you accept or use our services in accordance with the IOs/POs/Invoices and/or contracts of services with us.
If you do not agree with any of our terms, then please highlight the same immediately to your account manager at Affle.

Acceptance of terms

These terms represent the entire agreement between the parties regarding the subject matter hereof and supersedes any and all other agreements between the parties, whether written or oral, regarding the subject matter hereof. If you use the service on behalf of any third party, you represent and warrant that you are authorized to act on behalf of, and bind that third party to these terms of service. You shall ensure that each third party is bound by and abides by the terms of service. No terms or conditions other than those set forth in the terms of service or insertion order(s) signed by us will be binding on us unless expressly agreed to in writing by us. You understand that our contractual relationship and obligations only extend to you as far as your contract and use of our services is concerned as we do not have a contractual obligation with end users who purchase and/or install your products, partners or third party affiliates who utilize the platforms, or any other party with whom you chose to engage to perform any transactions involving such services.
Neither you nor we may assign or transfer this agreement or any right or obligations hereunder without the prior written consent of the other, which consent shall not be unreasonably withheld. Either you or we may, upon notice to the other, assign this agreement to a parent, subsidiary, division, affiliate, or successor upon the merger, consolidation, sale or transfer of all or substantially all assets, so long as your or our successor to such transaction assumes all obligations under this agreement.
Your consent to receiving electronic communications and agree that all agreements, notices, disclosures and other communications and agree that all agreements, notices, disclosures and other communications that we provide to you electronically, via email or by posting notices in your account area satisfy any legal requirement that such communications be in writing. You acknowledge and agree the above electronic program as a means of accepting this agreement and are entering into a legally binding contract.

Description of Services

We will provide some/all of the following platform technology services as part of our agreement.
  • BUILD SERVICES: Application and/or ad development platform and services and/or ad development platform and services.
  • USER ACQUISITION, MARKETING & RETARGETING SERVICES: Real time and/or programmatic digital advertising and/or media procurement services for user acquisition on CPM/CPC/CPI/CPL/CPS models to enable greater user acquisition or engagement services.
  • SaaS: Platform hosting and/or licensing for Data/Usage/Fraud Analytics and/or Attribution optimization and/or platform based media services.

User/Member conduct

Content that is uploaded, whether publicly, privately transmitted are the sole responsibility of the person from whom such content originated. Affle is entirely not responsible to the content that is uploaded. You are solely responsible for all activity in connection with your account and any account linked to your master account not limiting all activity relating to the creation, modification, maintenance and management of all accounts regardless whether such activity is performed by or on behalf of you. Your information is either original to you or you have secured all necessary rights and licences for its use as contemplated by the agreement or you are responsible for all royalties, payments and fees with respect thereto. Affle does not claim ownership of content you submit or make available.
Our services may provide third party links to other World Wide Web sites or resources and as such we have no control of such sites and resources. You agree and acknowledge the Affle in not responsible for the availability of such external sites or resources and not liable to any content, products, advertising or other materials. You further agree and acknowledge that Affle shall not be liable for any damage or loss caused by or in connection with you using any third party links.
Affle will do software updates, enhance and further develop our services, enhance functions, provide bug fixes, patches and new versions and all updates will be automatic.
Affle reserves the right at any time and from time to time with or without notice to modify or to temporarily or permanently discontinue our services.

Non-commercial reuse of Affle services

You do not acquire any ownership rights to any of our material made available by and through our services and we reserve all rights not to grant. Unless otherwise indicated, any copying, use, redistribution and/or publication of any part of the services, our materials, other than expressively authorized by us in writing, or as authorized in this terms of service.
We explicitly disclaim any ownership in your trade secrets, patents, copyright, marks or other proprietary content of yours, which at all times remain your sole and exclusive property. We agree to make no other use of your company name, service mark(s), trademark(s), and/or logo(s) other than in reference to your use of our services or case studies without any confidential details revealed without express written consent.

Charges, Fees and Payment

You will pay us for all charges and fees you incur in connection with using our services. You are responsible to pay all applicable taxes arising from or in connection with your use of our services.
All our charges and fees are payable to us in United States Dollars or any other currencies that both parties agree upon.
Charges are based on our measurements which are definitive and applicable for all billings based on service rendered and product type such as impressions/clicks.
We will bill for all charges and fees at the end of the month or week (as agreed) or upon completion for usage of services whichever comes earlier. We will submit an invoice to you through e-mail or mailing address indicated on the insertion order. If we agree to your request to send an invoice to a third party on your behalf, such third party will timely pay the invoice, and if not, you will be immediately pay us all such amounts.
Any disputes about charges to your account(s) must be submitted to us in writing within 7 days of the date you receive/sight our invoice, otherwise you waive such dispute and such charge will be final and not subject to challenge.
All payments of service fees and initial deposit(s) are non-refundable. If you fail to make any payment as set forth herein, you will pay all reasonable expenses (including attorneys’ fees) incurred by us in collecting such charges. Charges and fees do not include any applicable sales, use, value-added, withholding, excise, or any other taxes or government charges, which are payable by you and are in addition to any amounts due to us.
Any overdue amounts are subject to interest charges @ compounding monthly interest rate of 1.5% per month. Your account will be deactivated or suspended if your overdue exceeds more than 2 months. We reserve the right to use your information for debt collection purposes and send your account for collection of non- payments.
In the event your services are terminated, you are responsible for payment of all charges and fees incurred on or before the date of termination and all unpaid invoices issued to you.. If the charges are not due or payable after the date of termination, you are still liable to pay us in full on the date of termination.


Each party to this agreement represents and warrants it has all legal requisites and corporate powers to enter into this agreement; it has no agreement or understanding with any third party that interferes with or will interfere with its performance of its obligation under this agreement.
Neither party shall make or pass on any representation or warranty on behalf of the other to any third party.
If you are providing or obtaining materials or data from or on behalf of a third party, you represent and warrant that you have the authority as agent to such third party to use such materials and data on such third party’s behalf and to bind such third party to the terms of this agreement.
You represent and warrant that you shall be in compliance with all applicable domestic and foreign laws, rules, ordinances and regulations including and without limiting such as Children’s Online Privacy Protection Act of 2000 and Personal Data Protection Act and laws respecting intellectual property rights, privacy rights and publicity rights and Singapore export control laws;

Governing Laws & Jurisdiction

In the event of any dispute, such dispute shall first be attempted to be resolved by way of arbitration in the English Language and a sole arbitrator shall be appointed by us. The arbitration shall be held in Singapore under the rules of arbitration of the Singapore International Arbitration Center ("SIAC"). To the extent that a dispute is submitted to arbitration, the decision and award resulting from such arbitration shall be final and binding on the parties. Judgment upon the arbitration award must be rendered by the courts of Singapore or if approved by our Board of Directors, any other court of competent jurisdiction to which an application may be made for a judicial acceptance of the award and an order for enforcement and the Parties agree to submit to the jurisdiction of such courts and to service of process for such purpose. In so far as permissible under applicable law, each of the parties hereby waives all rights to object to any action for judgment or execution which may be brought in a court of competent jurisdiction on an arbitration award or a judgment rendered thereon. In relation to any other legal proceedings other than arbitration, arising out of or in connection with this Agreement, the Parties hereby irrevocably submits to the non-exclusive jurisdiction of the courts of Singapore. In the event that the Parties do not agree to a binding arbitration provision or if the arbitration provision contained herein is deemed void or voidable, the Parties agree to submit to the exclusive jurisdiction of the courts of Singapore for any dispute arising under this terms of service. Recognising the global nature of the internet you agree to comply with all local rules, online conduct & acceptable content. You agree to comply with all applicable export and import laws and regulations including and without limiting rules, sanctions of Singapore.


You acknowledge and agree that there are risks associated with utilizing an internet based service including, not to limited to, the risk of failure of hardware, software and internet connections, the risk of malicious software introduction, and the risk that third parties may obtain unauthorized access to information stored within your account, but not limited to your data.
You expressively understand and agree that:
  • Your use of our services is at your sole risk.
  • Our services are provided on an "AS IS" and "AS AVAIBLABLE" basis, to the maximum extent permitted by law.
  • Affle will use its best efforts to ensure that the quality of our services, information and other material purchased or obtained by you will meet your expectations using best effort basis.
  • Our services will be error free, uninterrupted, timely or secure.
  • Any errors in the software will be corrected.
  • No advice or information verbal or written, we give through the platforms, websites and/or otherwise shall create any warranty, representation and/or guarantee not expressively stated herein.


You agree to indemnify, hold harmless and defend Affle & its subsidiaries, affiliates, our directors, officers, employees, shareholders and representatives harmless against any and all losses, liabilities, penalties, costs and expenses, including without limitation reasonable attorney’s legal fees, any settlement amount or awarded damages arising out of any third party claim, suit or proceeding by any third party arising from or relating to any breach of these terms.
Affle reserves the right, at its own expense, to assume the exclusive defence and control of any matter subject to indemnification by you.

Limitations of Liability

In no event shall we be liable for any direct, indirect or special consequential damages, or any other damages of any kind, including an action in contract, tort (including but not limited to negligence) and not limited to loss of profits, loss of data, loss of use arising in any way connected with the use of or inability to use our services including without limitations any damages caused by or resulting from reliance on any information obtained by using our services, or that result from mistakes, omissions, deletion of files, interruptions, errors, defects, viruses, any failure of performance, delays in operation or transmission, communication failure, theft, destruction or unauthorized access to company records, programs or services.


We reserve the right to immediately suspend your use of services and platforms, notwithstanding any provisions of this agreement, where we believed that:
  • you breached the agreement.
  • you and your partners are conducting commercial activities that are not fully compliant with all applicable local laws and regulations.
  • you failed to pay any of our charges when due.
  • you are serving ads that contain or link to material that could be considered unlawful, harmful, threatening, defamatory, obscene, harassing or otherwise objectionable
We, at any time in our discretion with or without notice may suspend access to our platform immediately.


The parties to the agreement at any time and with or without cause in its sole discretion, terminate the agreement upon 30 days prior written notice to the other party. You agree that we may at any time for any reason, including a period of inactivity, terminate the terms, or suspend or terminate your account and access to our services.
Upon termination, the following terms apply:
  • the User Licenses and any and all other licenses and rights granted in connection with this Agreement will immediately cease and terminate.
  • if you are using our Mobile App Software Development Kit’s (SDK’s) you would remove our SDK from Your mobile app(s), or request a DNS shutdown of Your account in writing (with email sufficing).

Privacy Policy

Detailed Privacy Policy can be accessed here

Force Majeure

The parties agree that neither parties will be liable for failure to perform other than payment obligations, due to acts of God, fires, explosions, telecommunications, Internet or network failure, results or vandalism or computer tracking hacking, storm or other natural occurrence, national emergencies, insurrections, riots, wars, strikes or other labour difficulties, or any act or omission of any other person or entity. You or we will give notice and will use commercially reasonable efforts to minimize the impact of any such event.

No Waiver

It shall not be deemed a waiver of provision or right to enforce a provision if either party fails to enforce any provision of this agreement.
Severability and Survivability
If any condition or any portion of obligation of this agreement is held to be invalid or unenforceable for any reason, such determination shall not affect the validity or enforceability of the remaining obligations hereof.


You agree to receive electronic communication and agree that all notices, disclosures, agreements and other communications that we provide to you electronically, via email or by posting notices in your account area satisfy any legal requirement that such communications be in writing. All notices to us will be via email to and such notices will be deemed delivered.

Non-personally identifiable information –

We use the non-personally identifiable information that we collect to improve the design and content of the site and targeting of advertising to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyse site and network usage and build ways to target and re-target the most relevant users for your advertising.

International Transfers

If you or your end users are located in the European Union or other regions with laws governing data collection and use that may differ from Singapore law, please note that you are transferring information and permitting the transfer of information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction. You consent to the transfer of your information to Singapore and the use and disclosure of information about you and your subscription users and any end users, including personal information, as described in this privacy policy.
We may transfer information that we collect about you and your subscription users and end users, including personal information to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world.


This Agreement and the rights hereunder are not transferable or assignable without prior written consent of the non-assigning Party; provided, however, that this Agreement may be assigned (or transferred by novation of rights and obligations) by either Party (the "Assignor") without prior written consent of the other Party (a) to a person or entity who acquires substantially all of the Assignor's assets, stock or business by sale, merger or otherwise; (b) to an Affiliate of the Assignor; or (c) to a person or entity who is engaged in or established for the purpose of making, purchasing or investing in loans, securities or other financial assets (the "Lender") in relation to a lending facility granted by the Lender to the Assignor and accepted by the Assignor.