MTraction
We Are mTraction Enterprise

Build and Revamp Digital Platforms that Inspire Customers

Affle mE provides world-class digital transformation services for your business, driven by technology and innovation. We are a team of seasoned developers who aid Startups, SMEs, and large-scale Enterprises in upgrading their business processes via cutting-edge mobile app solutions.

We help you achieve your business goals by removing all the technological bottlenecks with our expertise and experience.

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1000
Projects Delivered
500
Creative Team
18
Patents Registered
17
Years of Expertise
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Our Mission

Our vision and mission are to boost the online success of your business by providing innovative, cross-functional, and versatile digital transformation solutions in tune with your company's growth strategy. Our team is dedicated to always putting forth excellent work and the best of its technical & management skills, making Affle mE a credible technology leader.

We use technologies like IoT, AR/VR, AI, Big Data, and Machine Learning to help you overhaul complex business challenges.

Our Achievements & Recognition

Our commitment to delivering quality work within dedicated timelines makes us achieve new heights of success.

Testimonials from Our Amazing Clients

These success stories from around the world make us happy and encourage us to keep achieving greater heights.

Management Team

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Anuj Khanna Sohum

Founder & Chief Executive Officer

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Anuj Khanna Soham

Founder & Chief Executive Officer

Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.

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Anuj Kumar

Co-founder, Chief Revenue & Operating Officer

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Anuj Kumar

Co-founder, Chief Revenue & Operating Officer

Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj has over 17 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.

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Kapil Bhutani

Chief Financial & Operations Officer

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Kapil Bhutani

Chief Financial & Operations Officer

Kapil leads the finance for Affle Group & is also responsible for operations including legal, IT, Admin & HR. Kapil has worked as an audit partner at S. Mohan & Co, a highly respected Chartered Accountancy firm in India and subsequently joined KMG Infotech, a New York based software development company as VP, Finance. Kapil brings in a wealth of Finance, Operations and Legal expertise to Affle and has been part of Affle for >4 Years.

Kapil has over 20 years of audit and industry experience He graduated from Delhi University and is a member of the Institute of Chartered Accountants of India.

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Vipul Kedia

Chief Data & Platforms Officer

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Vipul Kedia

Chief Data & Platforms Officer (MAAS)

As the leader of the Data Operations team, Vipul is responsible for building tools and teams to leverage multiple data signals leading to an effective realization of the ROI goals for Affle’s customers, while maintaining high quality. He has a keen interest in mobile advertising fraud and big data technologies. Vipul has been part of Affle for over 10 years and has played multiple roles across Business Development, Partnerships, Product and Operations in the company. Prior to joining Affle, Vipul worked with IBM business consulting specializing in the Telecom Practice.

Vipul has over 13 years of experience in Consulting and Adtech. He holds a Bachelor of Technology in Computer Science Engineering from IIIT-Hyderabad and a Post Graduate Diploma in Management from Indian Institute of Management, Ahmedabad.

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Charles Yong

Chief Architect & Technology Officer

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Charles Yong

Chief Architect & Technology Officer

Charles joined Affle in 2006. With over 20 years of experience, he leads all R&D and Technology efforts for Affle’s platforms as its Chief Architect. His team of engineers is responsible for building multiple Big Data and AI driven platforms at Affle. Charles also plays an active role to coach the lead architects at Affle on the innovation development lifecycle processes.

Charles is a telecom industry veteran and an experienced technologist with over 20 years of consulting and programming design experience. He is an alumnus of the Monash University in Australia.

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Viraj Sinh

Co-founder, Managing Partner - International

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Viraj Sinh

Co-founder, Managing Partner - International (MAAS)

Viraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and Europe. Now with Affle for over 6 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company.

Viraj has over 15 years of experience across advertising, media and technology. He holds a Bachelor in Economics degree from Delhi University and an MBA from Asian Institute of Management, Philippines.

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Sujoy Golan

Chief Of Marketing & Omnichannel Platforms

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Sujoy Golan

Chief Of Marketing & Omnichannel Platforms

Sujoy is Affle's chief storyteller and leads the Omnichannel Platforms business. He brings experience scaling consumer internet and enterprise businesses across SaaS(Unbxd), Adtech(InMobi), E-commerce (Flipkart), and Fintech(Lendingkart). In Sujoy's last role at Lendingkart, he was instrumental in building one of India's largest Fintechs in the SMB space.

Sujoy has over 14 years of work experience and holds a degree in Bachelor of Engineering, Mechanical Engineering from Vellore Institute of Technology, and an MBA from Indian Institute of Management, Kozhikode.

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Nagendra Dhanakeerthi

Technology Director Of Omnichannel Platform

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Nagendra Dhanakeerthi

TECHNOLOGY DIRECTOR OF OMNICHANNEL PLATFORM

Nagendra joins Affle in 2019 to lead the core engineering team of Affle’s Omnichannel Platforms. Shoffr was acquired by Affle to help brands drive footfall into their stores. Nagendra has over 10 years of experience, working in across countries building teams and developing enterprise products. He started his career at Milaap and has since worked with Ingenico, amongst other leaders in the tech and retail industry. Nagendra is a computer science engineer turned entrepreneur and is based out of Bangalore.

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Affle Holdings

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Madhusudana
RamakrIshna

Director of Innovation
& Corporate Development

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Madhusudana RamakrIshna

Co-founder, Director of Innovation & Corporate Development*

Madhusudana or Madhu, started Affle together with Anuj Khanna Sohum in 2005 and played a key role till 2007. In 2018 he was re-appointed as the Director of Innovation and Corporate Development for Affle Holdings Pte Ltd. Madhu has a strong background in mobile innovations in the telecom and financial industries. He is an experienced technologist who has built multiple products from ideation to launch and is the named inventor of 3 patents owned by Affle.

Madhu has over 15 years of industry experience and is an alumnus of National University of Singapore (EEE) and Nanyang Business School (MBA) and he studied law for 2 years at the University of Birmingham.

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Mei Theng Leong

ChIef FInancIal & CommercIal
OffIcer – InternatIonal

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Mei Theng Leong

Chief Financial & Commercial Officer – International

Mei Theng Leong leads finance and commercial functions for Affle International. She has played a pivotal role in the ERP implementation and the SG:Accreditation of Affle’s platform. She was previously the Group Financial Controller in a diversified group listed on Singapore Stock Exchange (“SGX-ST”). She has played an active role in corporate actions including investments & divestment opportunities as well as post-acquisition integration activities.

Mei Theng Leong has 20 years of experience and she holds a Bachelor of Commerce Degree, majoring in Accounting and Finance from Curtin University of Technology and an MBA from The University of Hong Kong. She is also a fellow member of CPA of Australia.

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Bijay Nawal

Chairperson of the Board
(Independent Non Executive)

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Bijay Nawal

Chairperson of the Board
(Independent Non Executive)

Bijay Nawal read law at Oxford University. He is a corporate lawyer with two decades of legal practice experience with a particular focus on M&A and regulatory work. He started practice as a litigation lawyer with Wong Partnership, a Singapore law practice, and later practiced with the Capital Markets and M&A teams of Shearman & Sterling, a US law firm. Bijay was a partner with Drew & Napier and oversaw various IPOs of local and foreign companies on both boards of the Singapore Stock Exchange. Bijay was the Managing Director of PwC’s network law firm in Singapore prior to him establishing the law firm, Oxon Law.

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Sumit Chadha

Independent Non-Executive Director

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Sumit Chadha

Independent Non Executive Director

Sumit is currently the head of Enterprise Shared Services at AXA XL, a division of AXA Group. She has earlier worked in Citibank N.A. India for 20 years where she last worked as Director and she also worked at BlackRock Services India Private Limited for two years as the Managing Director. She has over 29 years of experience in banking and financial services. She holds a Bachelor’s Degree from St. Stephen’s College at University of Delhi and a Master’s degree from Delhi School of Economics. She is also an alumnus of the University of California.

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Vivek N Gour

Independent Non-Exective Director

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Vivek N Gour

Independent Non Executive Director

Vivek has over 35 years of experience in marketing, financial services and aviation industry. Previously he has worked in Genpact India, GE Capital Services India and has also been the managing director and the chief executive officer of Air Works India (Engineering) Private Limited. Currently, he is also serving as a Director on the Board of IndiaMART InterMESH Limited and Cyient Ltd. He holds a bachelor’s degree in commerce from University of Bombay and a master’s degree in business administration from Faculty of Management Studies, University of Delhi. He also completed the Owner/ President Management Program from the Harvard Business School.

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Leading Brands Highly Prefer Us as a Reliable Tech Partner

Globally recognized brands trust our services to create a solution that adds value to their business and helps them achieve nothing less than excellence.

Affle mTraction Enterprise clients

Our Global Presence

Transforming businesses across time zones

Argentina

Honduras 5952 Piso 1 Buenos Aires, C1414BNL

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Brazil

R. Prof. Atilio Innocenti, 165 - 16º Andar - Sala 119 São Paulo, CEP 04538-000

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Indonesia

PT. Affle Indonesia, WeWork Noble House, Noble House, 30th Floor, Jl Dr. Ide Anak Agung Gde Agung Kav E.4. No. 2, Kuningan, Jakarta Selatan 12950

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Gurugram

11th Floor, BPTP Centra One, Golf Course Road Extension, Sector-61, Gurugram - 122011, Haryana

Banglore

IndiQube Lexington, situated at Municipal No.18, 2nd Cross Road, Chikka Audugodi, Bengaluru - 560 029, India

Email india@affle.com

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Singapore

100 Pasir Panjang Road, #06-07 Singapore, 118518 +65 6225 2652 (Main Line) +65 6372 1778 (Fax)

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Spain

Calle García de Paredes 12, 1º B, Madrid, 28010

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UAE

Affle MEA, Building 17, Office 351, Third Floor, Dubai Internet City, Dubai, UAE

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Cyprus

Spyrou Kyprianou Leoforos 37, Floor 2, Kato Polemidia, Limassol 4154

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US

7th Floor 650 California Street, San Francisco, CA 94108

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Israel

Jabotinsky 9, Hachsharat Hayeshuv Tower, Bnei Brak, 5126417, IL, Israel

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Let's Talk

We’re here to help you with your digital transformation journey. Just send us a message, and our expert will get back to you ASAP to discuss your specific needs.